Colon Cancer awareness month begins in March, and to help raise awareness Epitome has teamed up with the Keil Colon Cancer Foundation. The Editor in Chief of NiceKicks, George Kiel, created this foundation after losing his beloved mother to this disease. His foundation helps support education, public outreach and research to colon cancer and to help diminish the main problem of colon cancer patients, inactivity and diet. The university blue laces come in three different lengths, with "Laced Up" in calligraphy featured on the aglet, as well as "KCCF" printed on the laces in white. All proceeds go to the Keil Colon Cancer Foundation, and you can purchase your pair in store and online at Epitome.